marketing analytics

As business operations become increasingly more complex, a need for marketing accountability creates new data management, measurement and integration challenges. Aquent can help unlock the actionable knowledge in your data with the power of marketing analytics and business intelligence.

If you need visibility into operational and transactional data, we’ll help your marketing department react and respond faster. If you’re looking to better understand customer behavior, we’ll help you acquire, cleanse, enhance and transform the data to prepare it for analytics, then we can help implement and integrate the tools required for data acquisition, data warehousing and analysis.

What are your challenges?

We can help you improve the way mission-critical knowledge and data is collected, shared and acted upon by your customers, employees, vendors and partners and assist in remedying:

·    Inefficient data aggregation and analysis

·    Inability to measure and analyze the value of your marketing investments

·    Overconcentration on technicalities rather than a focus on results analysis

Aquent’s delivery team focuses on results:

ü  We have built scorecards for monitoring the status and results of marketing programs

ü  We have provided warranty failure analysis of parts and components and correlated with supplier, parts, machines, usage and geography to diagnose chronic problems needing engineering attention

ü  We have integrated data from multiple sources into an OLAP data cube to enable manipulation slicing and dicing of sales data by product, geography, gender, ethnicity and sales incentives to support the design of new marketing programs

Need more information?

Aquent customers such as John Deere and UBS have gained competitive advantage by successfully weaving more intelligence into their corporate strategy and culture. Let us help you:

·  Implement performance measurements into the workflow

·    Enhance communication between departments and allow for faster, better-informed decisions through business intelligence

·  Deliver rapid turnaround and reduced business and project risk with our incremental development methodology.

Let us show you how adding more intelligence into your marketing department can help you make better business decisions. For more information about our business intelligence and marketing analytics practices, please contact us for a free consultation.

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To see specific examples of how we’ve helped marketing departments streamline their operations, visit our case studies page.